9 Logo Design Trends To Keep An Eye On In 2017
Blog
In the dynamic world of design, logo trends are constantly evolving. As we step into the year 2017, it is crucial for businesses to stay updated with the latest logo design trends in order to create a strong and memorable brand identity. Signs by Roach, a leading provider of printing and self-publishing services, brings you an insight into the top 9 logo design trends to keep an eye on this year.
1. Minimalistic Designs
One of the most prominent logo design trends that has emerged is the shift towards minimalistic designs. Minimalism emphasizes simplicity, clean lines, and negative space. These designs are not only visually appealing but also effective in conveying the essence of a brand in a concise manner. Whether it's a start-up or an established business, a minimalistic logo can make a powerful impact and create a lasting impression.
2. Geometric Shapes
Geometric shapes have gained popularity in logo design due to their versatility and timeless appeal. These shapes offer a sense of structure and order, conveying a strong and professional image for the brand. Whether it's a circle, triangle, or square, incorporating geometric shapes into a logo adds visual interest and creates a sense of balance.
3. Hand-drawn Illustrations
In an era dominated by digital designs, hand-drawn illustrations have made a comeback and are becoming increasingly popular in logo design. Hand-drawn illustrations add a personal touch, uniqueness, and authenticity to a brand's identity. They create a sense of connection and evoke emotions, making the logo more relatable to the target audience.
4. Bold Typography
Typography plays a crucial role in logo design, and bold typography is set to make a strong impact in 2017. Bold typefaces create a sense of confidence and convey a bold statement. Selecting the right font can help capture the essence of the brand and make it stand out from the competition.
5. Gradients and Vibrant Colors
Logo designs with gradients and vibrant colors are on the rise in 2017. These designs add depth, dimension, and energy to the brand. Gradients create a smooth transition between colors, while vibrant colors evoke emotions and help the brand establish a strong visual presence.
6. Negative Space
Negative space refers to the empty space around a design element. When used effectively, negative space can create optical illusions and hidden meanings within a logo. Incorporating negative space not only adds visual interest but also enables a logo to convey multiple messages and spark curiosity.
7. Retro and Vintage Styles
The charm of retro and vintage styles is making a comeback in logo design trends for 2017. Nostalgia and familiarity associated with these styles create a sense of trust and authenticity. Retro and vintage logos are particularly popular among businesses aiming to target a specific audience or convey a timeless brand image.
8. Responsive Logos
In the era of multiple devices and screens, responsive logo designs are gaining traction. A responsive logo adapts to various screen sizes and resolutions without losing its essence. Creating a responsive logo ensures consistency and optimized user experience across different platforms, from mobile devices to laptops and beyond.
9. Symbolism and Storytelling
Effective logo designs go beyond visual aesthetics and effectively tell a brand's story. Incorporating symbolism and storytelling elements into a logo brings depth and meaning. Brands that successfully communicate their values and mission through their logos can connect with their target audience on a deeper level.
Stay ahead of the competition by embracing the latest logo design trends in 2017. Signs by Roach, a trusted provider of printing and self-publishing services, can help bring your brand's vision to life. With our expertise in logo design and printing, we ensure that your brand stands out and leaves a lasting impression. Contact us today to embark on a design journey that will set your business apart.
